The Network Is Your Customer

Author: David L. Rogers
Edition:
Binding: Paperback
ISBN: 0300188293
Publisher: Yale University Press
Features:

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

There is no shortage of books about digital media, but what has been missing is a strategic take on how business owners can utilize the most powerful asset of the digital age: customer networks. Search and download computer ebooks The Network Is Your Customer: Five Strategies to Thrive in a Digital Age for free.
Store Search search Title, ISBN and Author The Network Is Your Customer: Five Strategies to Thrive in a Digital Age by David L. Rogers Estimated delivery 3-12 business days Format Hardcover Condition Brand New Shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. This title shows how any organization can apply the five strategies to meet its own key business objectives. Publisher Des. Download The Network Is Your Customer computer ebooks
Whether shoppers, business clients, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. In "The Network Is Your Customer", digital strategy expert David Rogers shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. By identifying the five core behaviours of networked customers - accessing, engaging, customizing, connecting, and collaborating - he

The Network Is Your Customer: Five Strategies To Thrive In A Digital World Davi.

author david l rogers format hardback language english publication year 07 01 2011 subject management business economics industry subject 2 sales marketing the network is your customer five strategies to thrive in a digital world davi author biography david rogers is executive director of the center on global brand leadership at columbia business school in new york city author s david l rogers content note 15 black white illustrations country of publication united states date of publication 07 0

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There is no shortage of books about digital media, but what has been missing is a strategic take on how business owners can utilize the most powerful asset of the digital age: customer networks. Whether shoppers, business clients, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. In The Network Is Your Customer, digital strategy expert David Rogers shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for a

An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it.—Jeff Jarvis, author of What Would Google Do This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world.—Vivian Schiller, CEO of NPRWith clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transfor

The Network Is Your Customer Free

Whether shoppers, business clients, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses
By identifying the five core behaviours of networked customers - accessing, engaging, customizing, connecting, and collaborating - he