Content Strategy at Work

Author: Margot Bloomstein
Edition: 1
Binding: Paperback
ISBN: 0123919223
Publisher: Morgan Kaufmann
Features:

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

Content is king. Search and download computer ebooks Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project for free.
Content Strategy at Work : Paperback : ELSEVIER SCIENCE & TECHNOLOGY : 9780123919229 : 0123919223 : 01 Apr 2012 : Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.. Download Content Strategy at Work computer ebooks
. and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care?

Because even if content strategy isn't your job, content's probably your problem--and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the

Content Strategy at Work : Real-world Stories to Strengthen Every Interactive Project

Content Strategy at Work : Real-world Stories to Strengthen Every Interactive Project, ISBN-13: 9780123919229, ISBN-10: 0123919223

EAN: 9780123919229 Title: CONTENT STRATEGY AT WORK SKU: ST0123919223 Product Category: Books, Comics & Magazines ABOUT SPEEDY HEN LTD

Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, ISBN-13: 9780123919229, ISBN-10: 0123919223

Store Search search Title, ISBN and Author Content Strategy at Work by Margot Bloomstein Estimated delivery 3-12 business days Format Paperback Condition Brand New Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and con

Content Strategy at Work Free

. and the new kingmaker..
so where's the